SSI & YouGov
Modernization of
legacy applications

About YouGov Shopper Intelligence

YouGov is an international data and analytics group. The company can reach virtually any target group and generate reliable, high-quality data and insights that provide answers to a wide range of questions and challenges.

With YouGov Shopper intelligence, formerly Consumer Panel Services (part of the Gfk Group until 2023), YouGov helps the world's best-known FMCG and retail brands to plan, track and implement their product, advertising and retail strategies flexibly, quickly and with absolute certainty.

YouGov Shopper intelligence provides important information about who (not) buys what, where, how much, how often and why. With high-quality, seamless data, advice and expertise, they help customers provide a first-class customer experience at every stage of the shopper journey. YouGov Shopper intelligence does this with advice, expertise, and access to their secure, cutting-edge source of consumer data based on a loyal, ever-growing number of panel members.

YouGov Shopper intelligence observes continuous buyer behavior at various purchasing locations and is thus able to measure its influence. Motivations, Behaviors and Patterns in the Past, Present and Future — YouGov Shopper intelligence Customers receive comprehensive and detailed insight into the complex purchasing behavior and actions of their customers. Based on these principles, they can identify trends and changing consumer behavior at an early stage and react to them.

For more information, see https://business.yougov.com/

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‍Challenge

In order to future-proof the collection of sensitive consumer data, a Existing legacy application Our customer YouGov Shopper intelligence wants to be urgently replaced for technical reasons and replaced by a web-based tool.

To collect consumer data, which forms the basis for data evaluation with the help of so-called consumer panels, YouGov uses an application called ECPO with over 60,000 users, which is administered via a separate application called “Dunamis.” However, Dunamis' range of functions goes far beyond simple administration and also includes a complex content management system (CMS) of the questionnaires used.

The existing legacy application had to be urgently replaced for technical reasons. It should also be “upgraded” from a .NET client to a web-based tool and an existing Angular customer template should be reused for a uniform look and feel.

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Procedural and
The role of SSI

To the Modernize the Legacy Application During Operation ensure that SSI has developed a holistic concept. It ensures the smooth migration of functions from the proprietary Dunamis CMS application to the new Dunamis web tool. The approach was consistently agile. That's how it was possible To carefully improve existing application processes And phase out features that are no longer required. By integrating the familiar Angular template, the usual look & feel could be retained. In addition to pure code, legacy modernization through SSI also includes services such as Software architecture, Support, Documentation, and Security Validation (Penetration test).

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‍Used
technologies‍

Angular, .NET Core, Microsoft SQL Server

The result

Faster, more secure, more international: Thanks to the 360° commitment of the SSI team from Germany and Pakistan, the existing legacy application was smoothly replaced. Administrators from Germany, Poland, Austria, Romania and other countries are very impressed by the new solution. They use the tool intensively and effectively on a daily basis. The customer-specific Angular template continues to be used even after the legacy modernization and is kept up to date thanks to central maintenance.